Overview
Everything the AbbVie team needs to plan, prepare, and make the most of Dreamforce in September. Bookmark this page for quick access all week.
Your Salesforce Account Team
Reach out directly for agenda help, dinner RSVPs, EBC requests, or anything else on-site.
Dreamforce Campground — Moscone South
The heart of Dreamforce — keynotes, sessions, and the show floor.
September 15–17, 2026
On-Site Essentials
Venue
Moscone Center
747 Howard St, San Francisco, CA 94103
Badge Pickup
Moscone West · Level 1
Hours (PT):Mon, Sept 14: 11:00 AM–9:00 PMTue, Sept 15: 6:30 AM–6:00 PMWed, Sept 16: 7:30 AM–5:00 PMThu, Sept 17: 7:30 AM–4:00 PM
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Salesforce Events
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Agenda
Curated session recommendations for the AbbVie team — filtered by relevance to your priorities in Health & Life Sciences, AI, and Data.
All
Keynote
Breakout
Theater
Roundtable
Workshop
LSC
Pharma
SIC
Sponsor
Ancillary
Invite Only
5:00 PM
Healthcare & Life Sciences Monday Night Football Party
Golden Gate Tap Room
7–9 AM
Breakfast
Hyatt Embarcadero
10:00 AM
Dreamforce Main Keynote 2026
Moscone South, LL · Keynote-Hall B
Keynote
11:30 AM–1:30 PM
Lunch
Yerba Buena Gardens, Metreon, Codey’s Canteen (Moscone West), Marriott Marquis, or InterContinental
12:30 PM
The Agentic Enterprise Runs on Trusted Context
Moscone West, L3 · Keynote-Room 3001
Keynote
12:45 PM
IT & HR Service Keynote: Agentic AI Powers Employee Success
Moscone West, L2 · Keynote-Room 2020
Keynote
1:00–2:00 PM
Allergan — Coworker
Children’s museum (PwC’s space right next to Moscone)
2:00 PM
Life Sciences Keynote: Rewriting the Script with Agentforce
Moscone West, L3 · Keynote-Room 3001
Keynote LSC
2:15 PM
Security Keynote: Trust Across Agents, Data, and Platforms
Moscone West, L2 · Keynote-Room 2020
Keynote
3:00–3:25 PM
The Agent-Ready Enterprise: AbbVie’s AI Journey with Claudeforce and Slack
3:00–3:55 PM
LOOP — HCP Omnichannel Marketing · SF Platform Approach (D360, AFM, AFLS)
EMS 024
3:30 PM
Speed Access — PSP & FRMs
Moscone North, LL · Campground, Industries Pavilion
Theater Pharma
3:45 PM
Salesforce on Salesforce: Scaling the Agentic Enterprise
Moscone West, L2 · Keynote-Room 2020
Keynote
4:00–4:25 PM
Customer Success & Success Plans — Signature
EMS 042
4:30–7:30 PM
Deloitte CRM Dinner
75 Lusk
5:00 PM
Data Foundations Healthcare & Life Sciences Happy Hour
ELEMENTS Bar & Lounge
TBD
Data Foundation
Moscone or Tower
7–9 AM
Breakfast
Hyatt Embarcadero
8:30 AM
Agentforce Life Sciences Roadmap
Metreon AMC, L3 · Theatre 13
Breakout LSC
8:30 AM
Agentforce Life Sciences: The Go-Live Playbook
InterCon, L5 · InterCon Ballroom C, Roundtable 9
Roundtable LSC
8:30 AM
Agentic Governance for Trusted, AI-Ready Enterprise Data
Metreon AMC, L3 · Theatre 9
Breakout Sponsor Pharma
9:30 AM
AI-Powered HCP Engagement for Pharma
Moscone West, L2 · Agentforce Theater
Theater Pharma
9:30 AM
Novartis: Reinventing Customer Engagement in Life Sciences
Moscone West, L3 · Room 3022
Breakout Sponsor Pharma
10:30 AM
From AI Experimentation to Multi-Agent Execution
Moscone West, L3 · Room 3022
Breakout Sponsor
10:30 AM
Agent-First: Unlocking Agentforce Life Sciences in the Field
Moscone West, L2 · Theater 4
Theater Sponsor LSC
10:30 AM
From Tenders to Transformation: An Agentforce Journey
Moscone North, LL · Campground, Theater 2
Theater Sponsor LSC
10:30 AM
Agentforce Keynote
Moscone South, LL · Keynote-Hall B
Keynote
11:00 AM
Tableau Keynote
Moscone South, LL · Keynote-Hall A
Keynote
11:30 AM–1:30 PM
Lunch
Yerba Buena Gardens, Metreon, Codey’s Canteen (Moscone West), Marriott Marquis, or InterContinental
11:30 AM
The Agentic Pharma Playbook: AI for the Entire Value Chain
Metreon AMC, L3 · Theatre 13
Breakout Pharma
12:00–12:55 PM
LS Product Leadership Meet
12:00 PM
From Chaos to Compliance: Transforming Regulated Content
InterCon, L3 · Union Square, Roundtable 6
Roundtable LSC
12:30 PM
Agentforce Service Keynote
Moscone South, LL · Keynote-Hall B
Keynote
12:40 PM
Architect Keynote: Architecture for the Agentic Future
Moscone South, LL · Keynote-Hall A
Keynote
12:45 PM
Agentforce Revenue Management: One Engine, Every Experience
Moscone West, L3 · Keynote-Room 3001
Keynote
1:30 PM
Measuring Agentforce’s Impact in Life Sciences
InterCon, L3 · Grand Ballroom C, Roundtable 4
Roundtable LSC
1:30 PM
Agentforce for Life Sciences: Proof to Production
Moscone West, L2 · Room 2004
Workshop LSC
2:00–2:25 PM
Headless for AbbVie
Executive Meeting Suite (Moscone South, Upper Mezzanine) · EMS 028
2:10 PM
Headless 360 Keynote: Anywhere Humans and Agents Work
Moscone South, LL · Keynote-Hall A
Keynote
2:15 PM
Customer Success Keynote: Achieving What’s Possible
Moscone West, L3 · Keynote-Room 3001
Keynote
3:00–3:55 PM
Marketing Cloud Next Innovations
EMS 033
3:00–3:55 PM
Tableau Aesthetics/Commercial
EMS 052
3:00 PM
Streamlining Patient Engagement With Messaging and AI
Moscone North, LL · Campground, Industries Pavilion
Theater Pharma
3:00 PM
Beyond the Browser: Headless 360 for Health & Life Sciences
Moscone West, L2 · Room 2008
Workshop LSC
3:00 PM
Best Practices for Deploying Agentforce in Life Sciences
InterCon, L5 · InterCon Ballroom A, Roundtable 8
Roundtable LSC
3:30 PM
Mirum’s Connected Patient Services Journey
Moscone South, LL · Content Pavilion, Stage 7
Breakout Sponsor Pharma
3:30 PM
Data 360 Keynote: Agents Get Smarter. Context Gets Richer.
Moscone South, LL · Keynote-Hall A
Keynote
3:45 PM
MuleSoft Keynote: From AI to ROI with Agent Fabric
Moscone West, L3 · Keynote-Room 3001
Keynote
4:00 PM
The Intelligent Health Enterprise: AI in Action
Metreon AMC, L3 · Theatre 10
Breakout Sponsor LSC
4:00 PM
Transforming Life Sciences: From CRM to Agentic AI
Moscone North, LL · Campground, Industry Pavilion
Theater Sponsor LSC
4:00 PM
The Qualified Keynote: Generate Pipeline at Scale
Moscone West, L2 · Keynote-Room 2020
Keynote
4:30 PM
AMER Pre-Dreamfest Happy Hour (Regulated Industries Reception)
Cavana
6:00 PM
Dreamfest Concert
Oracle Park
8:30 AM
Agentforce for Life Sciences: Proof to Production
Moscone West, L2 · Room 2010
Workshop LSC
9:00 AM
Inside the Agentforce Life Sciences Implementation
InterCon, L3 · Grand Ballroom C, Roundtable 4
Roundtable LSC
9:00 AM
Developer Keynote: Build the Agentic Enterprise
Moscone West, L3 · Keynote-Room 3001
Keynote
10:00 AM
Slack Keynote: The Multiplayer Work OS for Headless 360
Moscone South, LL · Keynote-Hall B
Keynote
10:30 AM
Agentforce Operations Keynote
Moscone West, L2 · Keynote-Room 2020
Keynote
10:30 AM
Admin Keynote: Bring the Agentic Enterprise to Life
Moscone West, L3 · Keynote-Room 3001
Keynote
11:30 AM–1:30 PM
Lunch
Yerba Buena Gardens, Metreon, Codey’s Canteen (Moscone West), Marriott Marquis, or InterContinental
11:30 AM
From Chaos to Compliance: Transforming Regulated Content
InterCon, L3 · Grand Ballroom A, Roundtable 1
Roundtable LSC
11:30 AM
Marketing Keynote: Evolve Every Customer Experience
Moscone South, LL · Keynote-Hall B
Keynote
12:30 PM
Speed Up Access for Patient Services and FRMs
Moscone West, L3, Theater 18
Theater Pharma
1:00 PM
Scale Medical Affairs from KOL Insights to Compliant Content
Moscone South, LL · Content Pavilion, Stage 6
Theater Pharma
2:00 PM
Informatica Keynote: AI-Readiness Starts with Trusted Data
Moscone West, L2 · Keynote-Room 2020
Keynote
2:30 PM
True to the Core: Live Q&A with Product Leaders
Moscone South, LL · Keynote-Hall A
Keynote
Where to Eat
Curated favorites within a one-mile walk of Moscone, from a San Francisco–based Exec Programs team. Filter by cuisine, and check each card for distance and whether a spot works for drinks, lunch, and dinner. Restaurants change fast in SF — confirm hours and reservations before you go.
Cuisine:
All
Indian
Italian
American
Thai
Chinese
Mexican
Pizza
Sandwiches
Asian
Burgers
Quick bite:
All spots
Modern hotel eatery serving hearty American pub grub and beers.
Modern and highly creative Chinese dishes from renowned Chef Fang.
Upscale, traditional Indian dishes served in a sleek, modern setting.
Lively downtown destination offering fantastic Roman-style pizzas and craft cocktails.
Casual American comfort food served in a rustic, relaxed atmosphere.
Quick counter-serve lunch taqueria that transforms into a bustling dinner spot.
Local fast-food favorite serving high-quality burgers and delicious garlic fries.
Simple, relaxed eatery serving beloved Indian favorite dishes every day.
Casual, bustling counter-serve spot offering popular, tasty Indian street food.
Pazzia Restaurant & Pizzeria
Cozy, authentic Italian spot known for fantastic wood-fired oven pizzas.
Renowned daytime spot famous for exquisite, traditional dim sum carts.
Classic, casual spot famous for its hefty, satisfying Mission-style burritos.
Trendy counter-serve spot beloved for its outstanding, spicy fried chicken sandwiches.
Hidden gem beloved for its delicious, authentic Roman-style flatbread pizzas.
Michelin-starred destination offering remarkably authentic and spicy Thai cuisine.
King of Thai Noodle House
Bustling, casual late-night spot perfect for quick, delicious Thai noodles.
Popular casual garage-style joint famous for massive 'zapatos' and craft beers.
Bustling daytime spot famous for huge, creative Korean-Mexican fusion burritos.
Classic, welcoming establishment serving generous portions of hearty Italian comfort.
Chic, acclaimed bistro serving celebrated American meat dishes and burgers.
No-frills, beloved local chain serving massive, satisfying pizza by the slice.
Progressive Indian fare paired with artisanal cocktails in stylish digs.
Classic Indian dining presented in a beautifully ornate ballroom space.
Modern, vibrant Thai dishes served in a sleek, contemporary space.
Modern Italian trattoria offering a great selection of regional pastas.
Refined New American dining located in a historic, beautiful building.
Upscale, British-style pub serving excellent, famous fried chicken and sides.
Stylish, modern Thai eatery offering gorgeous views of the Bay.
Famous Chinatown institution renowned for its salt and pepper crab.
Popular, authentic destination famous for its exotic, savory Thai meats.
Highly acclaimed destination for authentic, mouth-numbing, and spicy Sichuan cuisine.
High-end, Michelin-starred contemporary Chinese-American fare in a chic setting.
Distances are approximate walking distance from Moscone South. Tap Directions to open Google Maps. Recommendations courtesy of the San Francisco–based Exec Programs team — please confirm current hours and book ahead.
Tips & Best Practices
Insider guidance from people who've done this before — curated specifically for the AbbVie team.
Weeks Out
On the Ground
Your Focus
Life Sciences & Connections
Back Home
Get Around
Dreamforce Campus Map
The full Dreamforce ’26 campus across Moscone and the surrounding venues. Tap or zoom to find keynotes, breakouts, lounges, badge pickup, and dining.
Dreamforce ’26 Campus Map · Moscone Center & surrounding venues, San Francisco
After Hours
Dreamfest
Dreamforce’s legendary closing-night concert, benefiting the UCSF Benioff Children’s Hospitals. Wednesday, September 16 · doors from 6:00 PM.
